Efficiently targeting the doubling number of German high-school graduates

The circumstances

• In Germany it was decided to reduce the secondary, pre-university schooling period from 9 to 8 years.

• This change of the schooling system is a rolling process starting in 2008 and ending in 2016, across the different German provinces.

• A consequence of the change is a temporary doubling in the number of German school-leavers with a university qualification.

• This results in a shortage of study places in the respective provinces.

• For many universities and colleges this is a unique opportunity to become more international or to fill their unused capacities.

border concepts has developed tailor-made products for this situation. These allow you to reach this target group directly in a cost-effective way.

The target group

• Future bachelor students: secondary school students who belong to the doubling graduation classes and receive the university entrance qualification in the upcoming three years. These students are aged 15-19 years.

• Parents of these students, because they are strongly influencing their children’s decisions.

• Career counsellors who the future students seek advice from.

Your advantage

• You get in touch with a high number of future bachelor students.

• We organise all events.

• You receive the information about the students that is necessary for follow-up activities (e.g. contact data, subjects of interest).

• When desired we assist you in carrying out the follow-up activities.

• You can assemple the G8 channels as you wish.

The G8 channels

Using the following communication channels, you can reach your target group:

• G8 Roadshow
  (Visiting high schools and presenting the institution and its study programmes to the prospective future students and their counsellors)

• G8 Fair participation
  (Efficient communication with the high-school graduates at the G8 joint fair stand at student recruitment fairs)

• G8 Web
  (Advertising on the G8 Website www.generation-g8.de, the information portal for high-school graduates)

• G8 Print
  (Informing the high-school students, parents and career counsellors about your offer by means of publications in the G8 Guide)

• G8 Newsletter
  (Promoting study courses and events by publishing an article in the G8 e-mail newsletter)

• G8 Event calendar
  (Promoting events, e.g. open days, on the G8 event calendar)