Student recruitment fairs as a part of student recruitment marketing

Student recruitment fairs are a frequently used instrument to attract new students to a university or college.
The success of exhibiting at a fair is a result of the skills of the team that represents the institution. Unfortunately, those events frequently do not result in a measurable positive outcome for the institution. The critical success factors are:

• Adequate target group (quantity and quality of the fair visitors)
• Appropriateness of exhibiting at a fair for the goals of student recruitment
• Appropriate fair stand and media used
• Adequate strategy to approach visitors
• Well-trained fair team
• Well-organized follow-up of the contacts collected at the fair

Being successful at a student recruitment fair

Based on our experience, just filling in the registration form and taking part in the fair is not an adequate way to reach your goals.
Together we develop a strategy for your student recruitment fair activities, including the selection of suitable fairs to meet your marketing aims, the development of a successful communication strategy at the fair stand and the training of your fair team (e.g. in-house training).