Efficiently targeting the doubling number of German high-school graduates

The circumstances

• In Germany it was decided to reduce the secondary, pre-university schooling period from 9 to 8 years.

• This change of the schooling system is a rolling process starting in 2008 and ending in 2016, across the different German provinces.

• A consequence of the change is a temporary doubling in the number of German school-leavers with a university qualification.

• This results in a shortage of study places in the respective provinces.

• For many universities and colleges this is a unique opportunity to become more international or to fill their unused capacities.

border concepts has developed tailor-made products for this situation. These allow you to reach this target group directly in a cost-effective way.

The target group

• Future bachelor students: secondary school students who belong to the doubling graduation classes and receive the university entrance qualification in the upcoming three years. These students are aged 15-19 years.

• Parents of these students, because they are strongly influencing their children’s decisions.

• Career counsellors who the future students seek advice from.

Your advantage

• You get in touch with a high number of future bachelor students.

• We organise all events.

• You receive the information about the students that is necessary for follow-up activities (e.g. contact data, subjects of interest).

• When desired we assist you in carrying out the follow-up activities.

• You can assemple the G8 channels as you wish.

The G8 channels

Using the following communication channels, you can reach your target group:

• G8 Roadshow
  (Visiting high schools and presenting the institution and its study programmes to the prospective future students and their counsellors)

• G8 Fair participation
  (Efficient communication with the high-school graduates at the G8 joint fair stand at student recruitment fairs)

• G8 Web
  (Advertising on the G8 Website www.generation-g8.de, the information portal for high-school graduates)

• G8 Print
  (Informing the high-school students, parents and career counsellors about your offer by means of publications in the G8 Guide)

• G8 Newsletter
  (Promoting study courses and events by publishing an article in the G8 e-mail newsletter)

• G8 Event calendar
  (Promoting events, e.g. open days, on the G8 event calendar)

Request the G8 media data

For further information and for receiving the media data, please contact your advisor Sjaik Djorai. He is our expert for your individual G8 campaign.