Brief outline of the situation:
With more than 2.000.000 students and rising, Germany is the largest student market in Western Europe. With a high income and high student mobility rate, Germany is an attractive country to recruit students. However, the success rate of different educational products can vary substantially in Germany. In this workshop you will learn about which educational products can be marketed at which realistic success rate in Germany, which marketing channels can be used and which factors influences the marketing process.

The following topics will be discussed:

• The German student market
• Trends in the German Higher Education market
• The marketing process
• Factors that influences the marketing process

At the end of the seminar participants should:

• Be more familiar with the German student market
• Have a clearer picture of the educational products which can be successfully marketed in Germany

Target group
Staff members responsible for internationalization and student recruitment as well as staff members responsible for communication and public relations.

For further information please contact your advisor Sjaik Djorai.

• Digital registration form