With more than 2,000,000 students and rising, Germany is the largest student market in Western Europe. With a high income and student mobility rate, Germany is an attractive country to recruit students from. However, the success rate of different educational products can vary substantially. In this workshop you will learn about which educational products can be marketed and what is a realistic success rate, which marketing channels can be used and which factors influence the marketing process.

The following topics will be discussed:

• The German student market
• Trends in the German higher education market
• The marketing process
• Factors that influence the marketing process

Learning objectives:

• Gain familiarity with the German student market
• Have a clearer picture of the study courses which can successfully be marketed in Germany
• Gain knowledge about successful communication tools for student recruitment in Germany

Duration:
4-5 hours

Type:
Public & In-house seminar

Target group:
Decision-makers and staff members responsible for internationalization and student recruitment as well as staff members responsible for communication and public relations

Costs:

Public Seminar --> 50 Euro per person incl. German VAT and refreshments

In-house Seminar --> By arrangement. Please contact us, and we shall submit an offer.
For further information, please contact your advisor Sjaik Djorai.