Community marketing

The days of building a one-way communication plan are on the wane.

Social media and networking (Facebook, blogs, forums) have moved from the space of toys for teenagers to legitimate building tools.

Web 2.0 has risen largely through the power of peer-to-peer influence.

And as a result, most marketers are augmenting the more traditional communication channels with social media.

Your site can become more dynamic and provide your organization with an opportunity to collect feedback and needs from customers, convert a prospect as they review ratings, and move information quickly to your most important customers through, for example, RSS. And by drawing more prospects and customers back to your site, you can drive more leads and enrolments.