Price elasticity:

Germany’s low price elasticity, risk-averse mentality and somewhat limited financial capabilities are also important for universities if they want to understand what proportion of the German school-leaver market (around 400,000 per year) they can attract at what annual total price (tuition, rent and cost of living included) for a typical academic year lasting between 9 and 10 months.

It is estimated that 30% of German students will never be interested in a full or part-time degree abroad, taking into account personal reasons (new girlfriend/boyfriend, other family reasons, financial reasons) or academic reasons (e.g. technology, engineering and science students have a tendency to stay in Germany):

• Between 6,000 and 8,500 EUR: up to 70% of the German school-leaver market
• Between 8,500 and 10,000 EUR: up to 25% of the German school-leaver market
• Between 10,000 and 15,000 EUR: up to 10% of the German school-leaver market
• Above 15,000 EUR: only up to 5% of the German school-leaver market