One part of a successful student recruitment strategy is good media planning that answers the following questions:

• Which activities and events (e.g. open days, student recruitment fairs...) should be promoted and how (e.g. direct mailing, online campaign ...)
• At which point in time does information need to be distributed to reach this year’s high school graduates?
• Should you choose to print brochures for each study course? or one that represents the whole institution?

We know from experience that this kind of media planning is frequently lacking, which reduces the efficiency of your marketing activities: costs increase, brochures fail to be received on time...

This results in poorly frequented events and not achieving the recruitment target for the study courses.

Expertise in media planning for universities

border concepts plans the media usage of numerous institutions. We know the different target groups for the available media, and even during the planning process we ensure that your media budget will be used efficiently.
Together we work out via which channels your institution, events and study courses should be promoted in order to achieve an optimal utilization of your marketing budget.