Public relations are an important part of your student recruitment activities

Publishing new, innovative lecture methods and research results from your university is an attractive possibility to advance your student recruitment activities in Germany. Before or after the successful completion of an event organized by your institution, you can easily make it public through well-organized press work. In this way you improve the awareness of your institution in Germany in a cost-effective manner.

Less expensive than adverts

Publishing adverts is relatively expensive while well-organized press work is a cheaper alternative. Oftentimes, interesting press releases are published in newspapers and magazines or broadcast on radio and TV, thus achieving a good media presence.

PR & adverts

The combination of press releases and adverts can also be right for you. Using this combination increases your influence on the message and the time at which the message is sent.

Our press service – your advantage

border concepts is your expert concerning press releases in Germany – our range of services includes:

• Creation of PR plans
• Writing and optimization of press releases
• Creation of additional PR materials (pictures, graphics, etc.)
• Creation of a press distribution list among 35,000 German journalists (e.g. based on topics or regions)
• Dispatch of press releases to editorial offices
• Telephone follow-up activities after the dispatch of press releases
• Publishing of press releases on online press portals (Web 2.0)

On request, we also conduct extensive media monitoring to give you a good overview of those newspapers, magazines, TV and radios shows that actually report on your institution.

Media services for Germany – the selection is of prime importance

There is a huge range of media that can be used to promote your institution, study programme or events. We help you select the appropriate tools (e.g. banner advertisements, adverts) to communicate with your target group (independent media advice). With our media expertise we help you use your marketing budget efficiently.