SWOT – Internationalisation of your university

• Which opportunities arise from an internationalisation of your institution?
• How effective is your international office?
• Which of your study programmes are suitable for international students?
• How are other institutions handling the topic of internationalisation?

To answer these questions, we have developed a SWOT analysis. This SWOT analysis is specifically tailored to the field of internationalisation of an institution of higher education.

The opportunity: An international classroom

Often, the “international classroom” is an important indicator of the attractiveness of a university and its study programmes. The more international students are recruited by your institution, the higher the international visibility. This is also very attractive to prospective domestic students.
Foreign researchers and students bring new ideas and cultural and social enrichment. Those institutions that first notice and make use of these new opportunities will belong to the winners of globalisation in the long run.

Organize the internationalisation of your institution

To achieve a pro-active organization of the internationalisation process, it is essential to know your own strengths and weaknesses as well as the opportunities and threats arising that are related to this process. This knowledge forms an important basis for the development and execution of strategies.
border concepts can conduct a SWOT analysis for your individual internationalisation process. Based on the results, recommendations are made for successful internationalisation.