USP analyses for universities and study programmes

For successful marketing it is essential to know your unique selling points (USP). USPs can be related to the entire institution, a single faculty or a study programme. Possible questions to be answered by an USP analysis are:

• What makes you stand out from other institutions?
• What are the decisive reasons to study at your institution?
• Do you maintain good networks, exchange programmes or liaisons with economic organizations?
• Do you offer unique study programmes or specializations?

Advantages of knowing your USPs

The members of your target group will make their decision for or against your institution based on the perceived USPs. Therefore, it is necessary to investigate your USPs and to communicate them consistently through different channels (brochures, website, etc.). If clear USPs are missing in your communication, your marketing activities will not be successful.
Take advantage of this opportunity to benefit from our experience in conducting USP analyses for universities and colleges. Together we can investigate your USPs and communicate them to your target group.